The Power is in the Package!


What’s in a brand?

What’s in a brand? Personal branding is hailed as one of the most effective strategies to get ahead in the build world and corporate race. By learning how to package oneself in a way that highlights your most positive traits and strengths, you widen your opportunities toward personal, corporate and financial growth. You also multiply your chances of attaining personal success and happiness. Read More. (And, if it speaks to you “Like” and share it with your friends)


He is among America’s highest ranking African-American corporate executives. He is listed in Savoy Magazine as one of America’s top 100 influential black leaders. In 2010, he was named “CEO of the Year” by Executive 50 Organization. His book, Good Is Not Enough: And Other Unwritten Rules for Minority Professionals was nominated for a NAACP Image Award.

He is President and CEO of Cub Foods, a $3 billion retail grocery chain, which is part of SUPERVALU the $40 billion family of grocery banners.

I’m thrilled to announce that Keith Wyche is the 2012 Inspired to Be Smith Legacy Dinner keynote speaker on Saturday, September 15. Learn more about this power player by clicking on the video to the right. And, you’ll see why my advice is to:

Save the Date

Sat., Sept. 15, 2012

Stay tuned, more details to follow.

Your Days Are Numbered


Recently I celebrated 45 years of being on the planet. To be honest, in the past I would barely pause to acknowledge the date I entered into the earthly realm. This year was different. Not only did I pause, but also I literally stopped and contemplated my life and the life of those I deeply love–and you were included.

I came to the realization that if I’m assigned to a 90-year voyage, I was entering the second half of the passage. Since I don’t know my date of departure, my only gauge is genetics and past generations.

In total transparency, not only did I think about my own mortality, I thought about the transience of my parents, siblings, inner circle of friends and all the divine faces and personalities that I’ve been blessed to see, hear and experience over the years.

Sitting in my meditation room, I laughed, cried and pondered the lessons I learned over the years. Observers, undoubtedly, would have said, “She can’t be alone.” Thanks to the presence of God–I wasn’t.

As you know, you aren’t alone either. That’s why two years ago we launched the William J. & Rev. Shirley M. Smith, Sr. Scholarship Fund. The intention is to show the community that our lives matter. We also desire to remind our young people that they are not alone by providing them with financial support.

Please forward this information with everyone you know and tell them that we are accepting applications for a $3000 scholarship ($1000 for 3 years).

The application deadline is May 18. The criteria and online application can be found at

Stay tuned for the announcement of our dynamic, nationally recognized 2012 Inspired to BE Smith Legacy Dinner keynote speaker.

Here’s a hint: Colin Powell is his mentor.

There Is More,

S. Renee



I still have internal and external conflicts, especially when I have a slow month. Or, when I’ve made 20 calls and no one has called me back–yet. Not to mention, the ones who make commitments to move on a project, but never return your call to tell you that they’ve changed their mind–that’s the real life of an entrepreneur. But, you have to keep plugging and remain focused on your goals. Therefore, entrepreneurship is not for the faint at heart.

My Madame Noire Magazine interview

Thank You for Being a Friend

Before I ever type the first letter to communicate with you, I meditate to find the right words that will inspire us to be better people and caretakers of each other and this planet.

I never imagined that our love, prayers, and support for one another would create such a great song, dance and joy of celebration.

During this time of thanksgiving I just want to say, THANK YOU for opening your heart and creating space for me. I am honored to call you friend.

In gratitude, Happy Thanksgiving,
S. Renee

3 Crucial Elements for Success

I was having lunch with Ernest J. Dianastasis, Managing Director at Computer Aid, Inc. (CAI), a global international company in existence for 30 years with approximately 3000 employees. I wanted to know the secret to their branding success. Without hesitation, he said it was staying innovative, along with staying ahead of the curve of industry changes. “Our customers want to experience high productivity, meet deadlines, and stay within budget,” he proudly stated. “We look for the best and brightest minds straight out of college. They know the latest in technology, and that keeps us on the cutting edge.” Over the course of our 90-minute conversation, he shared the three most important elements to business and personal success:

1. Innovation: stay on top of your game

2. Intellectual Property: know what you know and make sure that your                            market knows that you know it.

3. Value Proposition: clearly define how what you know benefits your                               market.

©2011 All rights reserved. The Bridge to Your Brand Likeability, Marketability, Credibility  available in paperback.  You can read the first two chapters at