Why You’re Not Worth the Hassle; Companies No Longer Dealing With Brand Busters

Swiftly disconnecting themselves from Roseanne Barr’s racial and political views,  ABC’s wise decision to cancel her show and talent agency ICM Partners‘ good judgment to no longer represent her is a significant sign that employers are keenly aware of how talent can negatively impact their brand and business.

Brand busters aren’t just celebrities. Starbucks recently scrambled to manage a public relations crisis when an employee in Philadelphia called police because two black men asked to use the bathroom before placing an order. Although  Nick Setyan, an analyst at Wedbush Morgan said closing 8,000 stores for bias training only cost about $7 million in comparison to the expected $24.4 million in revenues, what isn’t accounted for is the bruise on Starbucks’ brand. A bruise that costs millions to manage consumer,  employee and current and potential franchisee  perceptions.

While freedom of speech was established to give a person the right to express any opinions without censorship or restraint, organizational leaders are moving promptly to respond to employee values and credibility disconnects as a result of protests that can go viral and make a huge dent in sales and a company’s brand message.

With privilege and power comes responsibility.  Social media is a tool available to all of us to become influencers who shape an interconnected global society. Yes, Roseanne Barr is out of a job but so are cast members and other professionals who worked on the show.

When we “speak our mind” we impact the lives of people we love and work with and for. Before your next tweet, post or live video remember the following:

1. There are real people on social media. Just because you are alone when you post a comment doesn’t mean that real people aren’t going to read it, be impacted by it and respond accordingly.

2. Companies have a brand to protect first. An organization’s first priority is protecting and preserving their brand. If a network will cancel a show with 25 million viewers, I assure you, your value proposition isn’t worth saving either.

3. Don’t underestimate your impact. Recruiters check out your posts and employers do too. Don’t let you personal views with people override your common sense to be an effective, respectful communicator.

Copyright 2018 S. Renee Smith. S. Renee is a self-esteem, branding and communications expert, coach, speaker and author. She is available for development workshops to help employees understand how they can build and protect the organization’s brand message while increasing their value proposition.  For more information visit srenee.com. Or call 888-588-0423.

 

 

 

Convert Anxiety to Empowerment Using Assertiveness for Weaponry During War

Not knowing how to act in a certain situation, and not knowing what the likely outcome will be as a result can certainly cause you to feel anxious. For instance, you head to your boss’ office for your yearly performance review, and you feel a knot forming in your stomach. Or you are having a discussion at a family dinner, the conversation turns contentious, and you become tongue-tied. Or you walk onstage to give a speech and your heart starts uttering and your hands get clammy.

We all have moments when we worry about the outcome of an event. It is unsettling when you’re uncertain about the future, or when a negative situation escalates. Whether the threat is a failed performance, a tongue-lashing, or a fault- nding critique, the anxiety exists because you believe that danger is lurking, which makes you feel unsafe and in need of protection. This feeling of helplessness may cause you to want to escape rather than boldly face the challenge. This reaction is disempowering.

Disempowerment is a result of you telling yourself that you are not equipped to properly handle the situation. You need to assert to yourself that you are the authority over your life. When you practice being assertive, you begin to expect your rights in the communication agreement to be honored.

Maybe you won’t get a good performance review; that’s okay, because you will assertively state your position to your boss, and you will leave the review with the feeling of being heard. Not every person you interact with will like or understand you. In fact, you may have to get up from the dinner table to opt out of taking part in a heated debate. But know this: Empowering yourself with assertive communication skills assures you that you have the capacity to courageously face any challenge with clarity and determination, thereby reducing the anxiety that arises from uncertainty.

5 Steps to Assertiveness

1. Know Your Starting Point: You have to know where you stand in the communication experience. Do you speak up for yourself? Do you often walk away from conversations wishing for what you would have liked to have happened?

2. Listen Assertively. Listen to what’s being said without judging it and funneling it through your issues.

3. Communicate Assertively Without Words. Body language is a very effective resource so use it.

4. Speak Up. Say what you want to say in a way that honors and respects yourself and others.

5. Face Feedback. You can’t critique yourself so let others help you get to where you want to go.

This is an excerpt from my book, 5 Steps to Assertiveness How to Communicate with Confidence and Get What You Want.  Click the link to order now.

Copyrights 2018 S. Renee Smith, www.srenee.com. For speaking or coaching services call 888-588-0423.

 

How Do I Find Clients?

Look no further.

You don’t find clients. You identify clients.

You identify potential clients by listening to the concerns of the people around you.

People complain–a lot. In their complaint, they’re telling  you their problem. Most often it is an issue with a relationship. The relationship issue could be with self, a person, organization or product.

Stop for a moment and ask yourself.

1. What was the last conversation I had?

2. Who was it with?

3. What did they talk about?

I bet you’re going to discover they complained about an ache, frustration, disappointment or unmet desire.

The next time you are on the hunt to find and convince a person that you can help them solve their problem–stop and listen. You’ll discover potential clients are all around you.

Copyrights 2018 All Rights Reserved. S. Renee Smith. Your Self-Esteem, Branding and Communications Coach. Looking for a life or business development coach? Call 888-588-0423 or contact S. Renee here.

The Biggest Mistake Business Owners Make

Since 2013, I’ve coached over 300 small business owners.  This is what I’ve discovered to be the foremost biggest mistake–  having a great idea, product or service without a plan of how to get it in front of the people who need it.

In fact, I’ve learned most business owners  haven’t even clearly defined their market. They say, “Everyone could use what I have.” Wrong answer! 

Although from a high-level perspective, that may have some validity. For example, a funeral director or a realtor. And even some speakers have the ability to use their message in various markets. As one who has worked with over 100 clients across nine different industries, I know it is possible. But I didn’t start there.

I focused on a market, and while working with my targeted audience, other markets saw the value and requested my services—that’s how businesses grow.

I strongly encourage you to start with a strategic business brand development and marketing plan. By taking this action step first, you will have a clearer understanding of what steps you need to take on a day-to-day basis to grow your business.

Here are the first three steps I recommend:

1. Get clear on why you’re in business.  This question helps define what problem you solve. It also provides a sneak peek in to  your brand story.

2. Define your vision, mission and value proposition. By doing so you’ll know what you want to achieve, why you want to achieve it and what value you bring.

3. Write your brand story. I enjoy supporting clients who are stuck, overwhelmed and questioning their ability to successfully launch their business because they’ve purchased thousands of dollars in programs, but remain in first gear.

Their dream has yet to take shape because they aren’t clear on where they fit in the marketplace and how to launch. To build the brand story and to see the essence of how what you have connects with your market is like starting a fire with one strike of the match.

Are you looking for a hands-on coach to help you navigate the difficult business development terrain. Contact S. Renee to schedule a free consult NOW.

Copyrights 2018 All Rights Reserved. S. Renee Smith

 

How Can I Get My Boss (Client) to Notice Me?

I like this question because you’re thinking in the right direction.  People have to take notice of you before you’ll ever get an opportunity to sign the contract, land the book deal or secure a promotion.

The person whose attention you’re trying to get has to first see that there’s a reason to look your way. 

So let’s examine this question from their perspective. Ask yourself:

  • What are they looking for?
  • What do they want to achieve?
  • What’s important to them?

The only reason people will look your way is because you have something they want. So, do you have something they want? What is it? As I share in The Bridge to Your Brand Likability, Marketability, Credibility clients and customers (and your boss is your customer) are looking for the following:

1. Your innovative ideas that lets them know that you stay on top of your game.

2. Your intellectual property that says, you know what you know and you know how to position yourself in such a way that they know what you know. Did you get that? If not, read it again.

3. Your value proposition that clearly defines how what you know benefits them.

To learn more about how you can get noticed, sign up to get my 90-minute free audio course How to Create Buzz and Grow Your Life and Business  (if you don’t get the pop-up screen, scroll down to the bottom of the page and click, Get S. Renee’s Branding Secrets Now).

Copyrights 2018. All rights reserved S. Renee Smith.

How Can I Rebuild My Brand?

I was asked this question after speaking at a national conference in Los Angeles, CA . As I listened intently, I was trying to assess:

  1. How bad is the situation?
  2. How is it impacting her life and career?
  3. Can she rebuild where she is or does she need to redesign and start over?

Whatever the situation, I knew at the core credibility and trust were lost. If you aren’t getting the response you want and deserve, then you have trust issues. It’s simple: people don’t trust you and we all know what happens when a relationship has “trust issues.”

Do you want to become a trusted resource? For whom? Are you fighting to gain the trust of a person or market? If so, you have to build your credibility with them. Credibility is earned by living up to your brand promise.

Like any relationship, brands are built on likability, marketability and credibility. Do you bring consistent, reliable and honest value? Perhaps, what you are saying isn’t being perceived as honest. Maybe your behavior is inconsistent, or you’re just not perceived as a likable, trustworthy person.

Regardless of your challenge you first have to pinpoint where you are. Ask yourself these questions:

  1. Am I believable? Does my brand package match my mission and message? Or am I on the hustle trying to get something from people? When the wrong thing drives you,  you’ll get the wrong response.
  2. Am I honest? Do I have evidence of my ability to do what I say I can do? Is my message being communicated in a way that connects, engages and prompts a response? People like to feel like they are dealing with a person of integrity who has their best interest at heart.
  3. Am I trustworthy? Do I return calls in a timely manner, follow-up and meet deadlines? Do I have focused and consistent message? Am I trying to be everything to everyone and I’m failing to be anything to anyone?

If you need to rebrand or redesign and relaunch your business or career, consider my online program UnBottle Your Business Brand or pick my book The Bridge to Your Brand Likability, Marketability and Credibility.

Copyrights All rights reserved. 2018 S. Renee Smith. My website is srenee.com

If I Am Selling Myself as a Product, What Solution Do I Provide?

Great question–that only you can answer.

In my book, The Bridge to Your Brand Likability, Marketability and Credibility I outline the pillars of  personal branding…

1. Mission. Your mission answers the questions: What are you on earth to do?  Who needs what you have to offer? How do you what you do?

2. Message. What do you want people to know, do or have. For example, my message is There Is More Inside. All my books, programs and self-development tools lead my clients back to their authentic selves by helping them to look within for their answers. Whatever you decide is your message downsize it to 7 words or less…less is better.

3. Value. What do you have that someone else needs? How bad do they need it? What’s at risk if they don’t get it? I encourage you to make a list of your skills, talent and abilities. Chronicle your awards and achievements. Keep in mind nothing is too small that it should be overlooked. You have something significant to offer, it’s your responsibility to discover it. 

Are you stuck? Do you want to build a personal or business brand, author a book or become a better communicator or public speaker? I’d love to help.  Visit srenee.com to learn more or to book your consult.

Copyrights 2018 All rights reserved. S. Renee Smith.

 

What Should I Do When I Don’t Know What to Do?

We all have moments when we don’t know what our next step should be.  It can be an overwhelming and daunting task to figure out what path to take. There are times when you don’t know what to do because you’re not sure what you want and then there are times when you know exactly what you want, but don’t know where or how to get started.

My clients come to be because they are stuck. Either they want to identify their internal barriers to success, figure out their life purpose, land a coveted promotion or after investing thousands of dollars in their business, they still don’t know how to package, pitch and promote themselves and what they do to create buzz and generate interest in them.

Here are my quick-fix suggestions:

1.  Ask for assistance. God has given you an internal guidance system. The only reason you don’t know what to do next is because you’re in a whirlwind of energy that is not your own. Sit with yourself and ask:

  1. What will serve my highest good and that of others?
  2. Who can help me get there?

You’ll be amazed how you are led to what you need when you need it by simply asking.

2. Act on your promptings even if they frighten you. You’ll have a feeling of what you should do. You may think about a person with whom you haven’t spoken to in years, reach out to them. If they don’t have the answer or don’t respond, don’t give up you’ll find the right door if you keep knocking.

3. Invest in yourself. You have to believe in yourself enough to get the information you need to advance your life and career. Be diligent in your pursuit of your passion and happiness. Invest in yourself by hiring a coach that can help with the following or any other needs:

  1.  assess what you have and how you can package, position and promote it
  2. identify your blind spots so that you can see what other people see that may be hindering you from getting what you want
  3. help you sharpen your tools for success

Are you stuck? Do you want to build a speaking business or some other enterprise? Is authoring a book on your list? Do you have your eyes on a new promotion opportunity? Is becoming a better communicator or public speaker on your mind? I’d love to help.  Visit srenee.com for more information and to book your consult.

Copyrights 2018 All rights reserved. S. Renee Smith.