I have to confess that the play on the word “ass” in the word “asset” is taking my personal brand to the edge. Not because I haven’t said the word, “ass.” Nor, if I hit a certain mental and emotional temper, I’m too good to say it now. But, it really isn’t a part of my vocabulary on a daily basis. Not that I’m judging those who say it on a regular while sipping a cup of morning coffee. Nevertheless, by the end of this article, you’ll know that assets aren’t about your ass or mine. It is about understanding your assets and how you can use them to build and sustain your personal brand.

In my book, There Is More Inside (www.srenee.com), I share with readers some of the obstacles I faced while moving my career forward during my late 20s and early 30s. I quickly learned that–in some people’s mind–there were some unspoken rules. Rule number 1: You’ll have to “give it up” to go up.

Because I wasn’t budging I heard things like: Stop acting like a high school virgin. You know the rules. That’s what you’ll get if you f— with me, referring to the firing of a co-worker. Their threats never shook me because I knew my body wasn’t my greatest asset. And, your body isn’t your greatest asset. When you’re building your personal brand, you have to know what your greatest assets are. I’ve listed, what I believe to be, the top three assets that will help you build your personal brand.

1. People. People have always been and will always be our greatest asset, especially those who believe in us. When we have strong, trusting relationships with people we can more easily and successfully navigate through life. Nothing is more valuable to a personal brand, including you than the people who buy into it. Think about it. How many books have your read, restaurants you’ve visited, or movies you’ve seen because someone told you how great it was. A strong personal brand is built on the endorsement of others.

2. Your Talents/Gifts. Most of us have an arsenal of skills, but one or two talents. Skills and talents are uniquely different. Skills are learned. With effort, you develop them over time. Talents are innate. You sharpen them with practice. When you use your talents to bring value to the lives of others, they will become a part of your personal brand.

3. Your Innate Ability to Know Truth. This may appeared to be an awkward fit, but it truly is an asset that you should use to build your personal brand. No one knows what the truth is for you, but you. When you hear it, see it, and feel it–you know it. Trust that feeling because as you make pivotal decisions for your life, you solidify your personal brand. And, remember, your ass-ets depend on it!

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