We all have flaws. Some more forgiving than others; regardless, they are flaws. However, why is it that two people can make the same mistake, yet suffer a different consequence?

While each may experience a backlash, one will have an active group of supporters that will come to their rescue compassionately justifying their actions. They’ll call on the community for backing while the other person will lose their career and life–as they know it. So why are the consequences so different? Politics, you say? What would you say if I told you that I believe that a person’s likability factor is at the core of their ability to escape condemnation?

Studies show that there is a connection between the level of punishment people believe you deserve and how likable you are. The New York Times article To Be Sued Less, Doctors Should Consider Talking to Their Patients More is just one example of how communication and connection increase your likability factor.

So how can you increase your likability factor?

Communicate: Don’t you enjoy a conversation about you or a topic that is important to you? Of course, you do. That’s why you join specific communities. You want to connect with people who will talk about subjects that are close to your heart.

And we all appreciate words of affirmation or encouragement. They remind us that we have a purpose, we’re making a difference, and someone sees us. Open up and have conversations with people, even the tough ones. As SHRM is leading the charge to ignite conversations that will change the workplace, we all must start with having a conversation with ourselves about ourselves. Consider my new book, Harness the POWER of Personal Branding and Executive Presence: Elevate Your Life and Career Now to start an internal dialogue.

Connect: This is why I’ve decided to partner with SHRM–because their message is courageous and bold–we have to connect with each other to create better workplaces and world. But, what does connect mean? I believe to sincerely want to know, understand, and like another human being. When we know and like ourselves, that charge is more desirable and easier to achieve.

Commit: We need one another to reach unimaginable levels of success. Being open to helping others reach their potential will undoubtedly help you reach yours–that’s what I know for sure.

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S. Renee, the author of Harness the POWER of Personal Branding and Executive Presence: Elevate Your Life and Career Now, is a nationally recognized self-esteem, branding, and communications speaker, talent development trainer, and certified professional coach. Book her for your next event by calling 888-588-0423 or visit www.srenee.com.