Tag Archives: branding

Convert Anxiety to Empowerment Using Assertiveness for Weaponry During War

Not knowing how to act in a certain situation, and not knowing what the likely outcome will be as a result can certainly cause you to feel anxious. For instance, you head to your boss’ office for your yearly performance review, and you feel a knot forming in your stomach. Or you are having a discussion at a family dinner, the conversation turns contentious, and you become tongue-tied. Or you walk onstage to give a speech and your heart starts uttering and your hands get clammy.

We all have moments when we worry about the outcome of an event. It is unsettling when you’re uncertain about the future, or when a negative situation escalates. Whether the threat is a failed performance, a tongue-lashing, or a fault- nding critique, the anxiety exists because you believe that danger is lurking, which makes you feel unsafe and in need of protection. This feeling of helplessness may cause you to want to escape rather than boldly face the challenge. This reaction is disempowering.

Disempowerment is a result of you telling yourself that you are not equipped to properly handle the situation. You need to assert to yourself that you are the authority over your life. When you practice being assertive, you begin to expect your rights in the communication agreement to be honored.

Maybe you won’t get a good performance review; that’s okay, because you will assertively state your position to your boss, and you will leave the review with the feeling of being heard. Not every person you interact with will like or understand you. In fact, you may have to get up from the dinner table to opt out of taking part in a heated debate. But know this: Empowering yourself with assertive communication skills assures you that you have the capacity to courageously face any challenge with clarity and determination, thereby reducing the anxiety that arises from uncertainty.

5 Steps to Assertiveness

1. Know Your Starting Point: You have to know where you stand in the communication experience. Do you speak up for yourself? Do you often walk away from conversations wishing for what you would have liked to have happened?

2. Listen Assertively. Listen to what’s being said without judging it and funneling it through your issues.

3. Communicate Assertively Without Words. Body language is a very effective resource so use it.

4. Speak Up. Say what you want to say in a way that honors and respects yourself and others.

5. Face Feedback. You can’t critique yourself so let others help you get to where you want to go.

This is an excerpt from my book, 5 Steps to Assertiveness How to Communicate with Confidence and Get What You Want.  Click the link to order now.

Copyrights 2018 S. Renee Smith, www.srenee.com. For speaking or coaching services call 888-588-0423.

 

How Do I Find Clients?

Look no further.

You don’t find clients. You identify clients.

You identify potential clients by listening to the concerns of the people around you.

People complain–a lot. In their complaint, they’re telling  you their problem. Most often it is an issue with a relationship. The relationship issue could be with self, a person, organization or product.

Stop for a moment and ask yourself.

1. What was the last conversation I had?

2. Who was it with?

3. What did they talk about?

I bet you’re going to discover they complained about an ache, frustration, disappointment or unmet desire.

The next time you are on the hunt to find and convince a person that you can help them solve their problem–stop and listen. You’ll discover potential clients are all around you.

Copyrights 2018 All Rights Reserved. S. Renee Smith. Your Self-Esteem, Branding and Communications Coach. Looking for a life or business development coach? Call 888-588-0423 or contact S. Renee here.

The Biggest Mistake Business Owners Make

Since 2013, I’ve coached over 300 small business owners.  This is what I’ve discovered to be the foremost biggest mistake–  having a great idea, product or service without a plan of how to get it in front of the people who need it.

In fact, I’ve learned most business owners  haven’t even clearly defined their market. They say, “Everyone could use what I have.” Wrong answer! 

Although from a high-level perspective, that may have some validity. For example, a funeral director or a realtor. And even some speakers have the ability to use their message in various markets. As one who has worked with over 100 clients across nine different industries, I know it is possible. But I didn’t start there.

I focused on a market, and while working with my targeted audience, other markets saw the value and requested my services—that’s how businesses grow.

I strongly encourage you to start with a strategic business brand development and marketing plan. By taking this action step first, you will have a clearer understanding of what steps you need to take on a day-to-day basis to grow your business.

Here are the first three steps I recommend:

1. Get clear on why you’re in business.  This question helps define what problem you solve. It also provides a sneak peek in to  your brand story.

2. Define your vision, mission and value proposition. By doing so you’ll know what you want to achieve, why you want to achieve it and what value you bring.

3. Write your brand story. I enjoy supporting clients who are stuck, overwhelmed and questioning their ability to successfully launch their business because they’ve purchased thousands of dollars in programs, but remain in first gear.

Their dream has yet to take shape because they aren’t clear on where they fit in the marketplace and how to launch. To build the brand story and to see the essence of how what you have connects with your market is like starting a fire with one strike of the match.

Are you looking for a hands-on coach to help you navigate the difficult business development terrain. Contact S. Renee to schedule a free consult NOW.

Copyrights 2018 All Rights Reserved. S. Renee Smith