Tag Archives: Business Development

The Biggest Mistake Business Owners Make

Since 2013, I’ve coached over 300 small business owners.  This is what I’ve discovered to be the foremost biggest mistake–  having a great idea, product or service without a plan of how to get it in front of the people who need it.

In fact, I’ve learned most business owners  haven’t even clearly defined their market. They say, “Everyone could use what I have.” Wrong answer! 

Although from a high-level perspective, that may have some validity. For example, a funeral director or a realtor. And even some speakers have the ability to use their message in various markets. As one who has worked with over 100 clients across nine different industries, I know it is possible. But I didn’t start there.

I focused on a market, and while working with my targeted audience, other markets saw the value and requested my services—that’s how businesses grow.

I strongly encourage you to start with a strategic business brand development and marketing plan. By taking this action step first, you will have a clearer understanding of what steps you need to take on a day-to-day basis to grow your business.

Here are the first three steps I recommend:

1. Get clear on why you’re in business.  This question helps define what problem you solve. It also provides a sneak peek in to  your brand story.

2. Define your vision, mission and value proposition. By doing so you’ll know what you want to achieve, why you want to achieve it and what value you bring.

3. Write your brand story. I enjoy supporting clients who are stuck, overwhelmed and questioning their ability to successfully launch their business because they’ve purchased thousands of dollars in programs, but remain in first gear.

Their dream has yet to take shape because they aren’t clear on where they fit in the marketplace and how to launch. To build the brand story and to see the essence of how what you have connects with your market is like starting a fire with one strike of the match.

Are you looking for a hands-on coach to help you navigate the difficult business development terrain. Contact S. Renee to schedule a free consult NOW.

Copyrights 2018 All Rights Reserved. S. Renee Smith

 

How Can I Get My Boss (Client) to Notice Me?

I like this question because you’re thinking in the right direction.  People have to take notice of you before you’ll ever get an opportunity to sign the contract, land the book deal or secure a promotion.

The person whose attention you’re trying to get has to first see that there’s a reason to look your way. 

So let’s examine this question from their perspective. Ask yourself:

  • What are they looking for?
  • What do they want to achieve?
  • What’s important to them?

The only reason people will look your way is because you have something they want. So, do you have something they want? What is it? As I share in The Bridge to Your Brand Likability, Marketability, Credibility clients and customers (and your boss is your customer) are looking for the following:

1. Your innovative ideas that lets them know that you stay on top of your game.

2. Your intellectual property that says, you know what you know and you know how to position yourself in such a way that they know what you know. Did you get that? If not, read it again.

3. Your value proposition that clearly defines how what you know benefits them.

To learn more about how you can get noticed, sign up to get my 90-minute free audio course How to Create Buzz and Grow Your Life and Business  (if you don’t get the pop-up screen, scroll down to the bottom of the page and click, Get S. Renee’s Branding Secrets Now).

Copyrights 2018. All rights reserved S. Renee Smith.

What Should I Do When I Don’t Know What to Do?

We all have moments when we don’t know what our next step should be.  It can be an overwhelming and daunting task to figure out what path to take. There are times when you don’t know what to do because you’re not sure what you want and then there are times when you know exactly what you want, but don’t know where or how to get started.

My clients come to be because they are stuck. Either they want to identify their internal barriers to success, figure out their life purpose, land a coveted promotion or after investing thousands of dollars in their business, they still don’t know how to package, pitch and promote themselves and what they do to create buzz and generate interest in them.

Here are my quick-fix suggestions:

1.  Ask for assistance. God has given you an internal guidance system. The only reason you don’t know what to do next is because you’re in a whirlwind of energy that is not your own. Sit with yourself and ask:

  1. What will serve my highest good and that of others?
  2. Who can help me get there?

You’ll be amazed how you are led to what you need when you need it by simply asking.

2. Act on your promptings even if they frighten you. You’ll have a feeling of what you should do. You may think about a person with whom you haven’t spoken to in years, reach out to them. If they don’t have the answer or don’t respond, don’t give up you’ll find the right door if you keep knocking.

3. Invest in yourself. You have to believe in yourself enough to get the information you need to advance your life and career. Be diligent in your pursuit of your passion and happiness. Invest in yourself by hiring a coach that can help with the following or any other needs:

  1.  assess what you have and how you can package, position and promote it
  2. identify your blind spots so that you can see what other people see that may be hindering you from getting what you want
  3. help you sharpen your tools for success

Are you stuck? Do you want to build a speaking business or some other enterprise? Is authoring a book on your list? Do you have your eyes on a new promotion opportunity? Is becoming a better communicator or public speaker on your mind? I’d love to help.  Visit srenee.com for more information and to book your consult.

Copyrights 2018 All rights reserved. S. Renee Smith.