Tag Archives: Business

Why You’re Not Worth the Hassle; Companies No Longer Dealing With Brand Busters

Swiftly disconnecting themselves from Roseanne Barr’s racial and political views,  ABC’s wise decision to cancel her show and talent agency ICM Partners‘ good judgment to no longer represent her is a significant sign that employers are keenly aware of how talent can negatively impact their brand and business.

Brand busters aren’t just celebrities. Starbucks recently scrambled to manage a public relations crisis when an employee in Philadelphia called police because two black men asked to use the bathroom before placing an order. Although  Nick Setyan, an analyst at Wedbush Morgan said closing 8,000 stores for bias training only cost about $7 million in comparison to the expected $24.4 million in revenues, what isn’t accounted for is the bruise on Starbucks’ brand. A bruise that costs millions to manage consumer,  employee and current and potential franchisee  perceptions.

While freedom of speech was established to give a person the right to express any opinions without censorship or restraint, organizational leaders are moving promptly to respond to employee values and credibility disconnects as a result of protests that can go viral and make a huge dent in sales and a company’s brand message.

With privilege and power comes responsibility.  Social media is a tool available to all of us to become influencers who shape an interconnected global society. Yes, Roseanne Barr is out of a job but so are cast members and other professionals who worked on the show.

When we “speak our mind” we impact the lives of people we love and work with and for. Before your next tweet, post or live video remember the following:

1. There are real people on social media. Just because you are alone when you post a comment doesn’t mean that real people aren’t going to read it, be impacted by it and respond accordingly.

2. Companies have a brand to protect first. An organization’s first priority is protecting and preserving their brand. If a network will cancel a show with 25 million viewers, I assure you, your value proposition isn’t worth saving either.

3. Don’t underestimate your impact. Recruiters check out your posts and employers do too. Don’t let you personal views with people override your common sense to be an effective, respectful communicator.

Copyright 2018 S. Renee Smith. S. Renee is a self-esteem, branding and communications expert, coach, speaker and author. She is available for development workshops to help employees understand how they can build and protect the organization’s brand message while increasing their value proposition.  For more information visit srenee.com. Or call 888-588-0423.

 

 

 

Letting Go of Failed Performances

I know it can be hard to stop the tape playing over in your mind. What happened, how it happened and what you wish didn’t happened. But remember, people understand making mistakes. In fact, it is likely that you are thinking about it more than anyone else.

When you require yourself to hit the bull’s-eye every time, you create a false expectation of yourself and others. Subsequently, you probably find it difficult to accept your mistakes and forgive others for theirs. The greater shame is that you miss the good fortune of the mistake — the lesson. Plus, you set the conditions for yourself to have to repeat it again.

Letting go requires three steps:

1. Acknowledge responsibility.

Without shame or guilt, take responsibility for the mistake.

2. Look for and learn the lesson.

You subconsciously created the lesson. Understand what you were to learn.

3. Share what you learned with someone else.

By sharing the lesson with someone else, you replace your feelings of disappointment with feeling of gratitude for the opportunity to help someone else. This is how you mature. Additionally, when you share the lesson, it works as therapy for you in that it releases its power over you.

By the way, don’t let imperfect people hold you to a perfect standard.

This is an excerpt from the book Self-Esteem for Dummies. For my free 90-minute audio course sign up here, How to Create Buzz and Grow Your Life and Business. 

Copyright 2018. All rights reserved. S. Renee Smith

 

Why Am I Being Tested?

“I remember wondering how it got to this point. I was a student of developing and maintaining a positive self-image. I taught others how to develop and maintain theirs. What happened? I was numb. I couldn’t feel myself anymore. I was deaf to my own voice. All I could hear were the people in my personal and professional life whose actions were saying, “You’re not good enough.” I was now a student of my own teaching.” This is an excerpt from There Is More Inside

It was Spring 2000. I don’t know if I was struggling or being strangled. Regardless, I was suffering. What I now realize is that my stamina and beliefs about myself, God and the world around me were being tested.

Finding the courageous and confidence to own your space and smoothly transition from one phase of life to another is what I teach today, but first I had to be taught. Briefly, here’s the story. You can read the entire story in my first book, There Is More Inside.

I was facing two painful rejections. My former fiancé asked me to marry him and four months later walked out of my life. Then, I was fired from my job.

Prior to getting engaged, I firmly stated that we would not set a date until we went to marriage counseling. After starting our sessions, he and I had an argument about going to counseling. He told me he had been hoodwinked into going to counseling. Realizing our deep differences, I said: Well, we won’t be getting married.

In less than 30 days after that dramatic episode, I was fired from my job. I was being bullied by my supervisor—humiliated in front of my staff, described as a premadonna, and told I couldn’t write. After seeking help from the director of human resources and the university president, I was granted medical leave due to the tremendous amount of stress that they knew I was experiencing. The stress affected my health. I went to the doctor who diagnosed me as being depressed. He prescribed an antidepressant. Yes, I felt like my life was crumbling out of control, but everything about my life up to this point told me that God had prepared me for this personal and professional challenge.

© 2012 All rights reserved. S. Renee, SRS Productions, Inc., There Is More Inside®