Tag Archives: Entrepreneur

3 MUST-HAVES TO REINVENT YOURSELF DURING ACCELERATED CHANGE

 you cannot know what you will discover on the journey, what you will do with what you find, or what you find will do to you.” – James Baldwin

Author S. Renee Smith

I was scheduled to meet with a CEO at “The Metropolitan Club of the city of Washington.” The club is where Ambassadors, Senators, CEO’s and other dignitaries hold membership and build relationships without notepad pages flipping or cell phones buzzing—neither is allowed. 

We were meeting to discuss possible business opportunities and how I could best plan and position myself to sit on national boards. During our conversation, the CEO shared this:

Time is up for men who look like me (white). It’s becoming a woman’s world.

He was referring to the #metoo message that was surging as a leader in shifting power dynamics in the workplace. However, since then, the #blacklivesmatter movement has taken center stage. Protestors, advocates, and everyday people from all walks of life have united their influence on social media platforms to create radical change that is transforming workplace cultures.

What I’m noticing is that by joining forces, space is being created for employees who are marginalized to call leaders out for disrespecting them, and negligently hindering employees career success. Once an incident is posted on a social media platform and likes and retweets multiply, the national media picks up the story. With massive exposure, the offender comes forward with a sorrowful apology and submits a shameful resignation. 

Employee and customer power, what I call public empowerment, is even shifting company policies at drastically rapid rates.

According to reports, Starbucks reversed a standing policy that bans sporting gear that advocates for religious or political movements, including Black Lives Matter,” after staff and customers threatened to boycott. This recognition is also shifting the perspectives, strategic plans, and resources of organizations. Such as the case with Comcast, who posted a multi-year strategic plan on June 8, 2020, dedicating 100 million dollars to advance social justice and equality. And they aren’t the only one.

What do these transitions mean for you? 

I believe they are ushering in a new consciousness and countless opportunities to make a difference in so many spaces.  

Companies are pivoting and will continue to be forward-focused and employee-centered. As such, it’s likely, what you did before February 2020 will no longer suit the needs of an evolving workplace.

For this reason, you have to reinvent yourself. I suggest you start observing where companies are headed and what role you want to play as an employee or as a business owner. 

Here are a few thoughts:

Rewrite your brand story.

  • The story you shared before the health pandemic, economic crisis, and racial awakening most likely will no longer fit due to the all drastic adjustments we all have had to make to survive. Rethink what new experiences you’ll share and craft an innovative message based on them.

Assess your brand equity.

  • How much is your brand worth? What have you learned from the current challenges, and what intellectual property have you acquired? Get clear on what you can offer and how much it’s worth to an organization.

Evaluate your network.

  • Although not impossible, as a result of being in quarantine, it’s difficult to build reliable, trusting relationships with new people. List the people who know, like, and trust you. Think about their brand equity and seek their assistance in helping you expand your brand and network.

As you pivot to reinvent yourself, take the time to craft, communicate, and market your message effectively.

© 2020 S. Renee Smith is an executive and communications and branding expert. She helps senior leaders increase their income and influence by becoming more likable, marketable, and credible. She is also the author of six books on communication, branding, and self-esteem. For more tips, visit asksrenee.com. Want to reinvent yourself? Learn more about S. Renee’s upcoming workshop here.

FROM BROKEN TO BELIEVING: STEPS TO REINVENTING YOURSELF

I remember feeling tired, just worn out. I didn’t feel like fighting anymore. It wasn’t worth it. She had won. She could replace me with someone, anyone she thought could do the job better. The daily struggle to prove myself, do my job, keep my staff inspired in a toxic work environment plus navigate her unpredictable bully tendencies of condescending, disrespectful, unwarranted jabs and humiliating comments in front of others, had taken its toll.

But, I wasn’t completely defeated. Despite the efforts of my boss, the president and his executive assistant scheming to get me to sign their pre-written letter of resignation, I refused. Not a chance. If you want me to go, then look me in the eyes and tell me. Say it! Say, “You are fired!” They didn’t have the courage to say it to my face; instead, my boss slipped a letter under my office door.

I laugh at that cowardly behavior today after reinventing myself, receiving a written apology from my former boss (that wasn’t slid under my door) and becoming nationally recognized for my work, but that experience was mental and emotional torture when I was going through it. It wasn’t a small feat to reinvent myself and design a brand that would catch the attention of major corporations, media outlets, and publishers. There were a lot of decisions I had to make before I could land my first gig, media interview or book deal.

Reflecting on that time in my life, I realized that I had already seen the vision that I’d be doing something other than serving as Director of Public Relations. I had written in my journal exactly what I believed God had spoken to me. Deep down I knew the truth, I just couldn’t own it at the time. The truth is, at that time, I didn’t have the courage and confidence to stake claim to my space in the world. Isn’t it ridiculously sad that we are so fragile? Unfortunately, we replace our God-given powers for our fragile insecurities.

All I had to do was say: Yes! to the vision, God had shown me for my life. Yes! to the possibility that the image in my mind and the feeling in my heart were the truth,  and understand that the doubts running through my head were a lie. Yes! to the belief that if I put myself out there, I’d be supported by the spiritual world. I’d meet people on my path that would appreciate what I was trying to create and help me, and I would appreciate and support them. Click the title to watch a video to understand what my trademark message, There Is More Inside is all about.

Remember, when I left my job, I was broken and feeling lost. Okay, maybe more intensely disappointed in a system that failed me than broken, but the point is this: they robbed me of my livelihood for no good reason–and didn’t care.

This is what learned as I navigated that challenging time and made my way to the top in the self-development industry:

  • Decide what you want to give the world. For me, I want every person to know they have the right to feel good about who they are and create the life they want by practicing spiritual principles and building a brand.
  • Write down your vision. I wrote my vision down in my journal years before landing the Director position. I knew I desired to become nationally known by writing and traveling the world teaching people spiritual principles and how to own their truth and courageously live it by being personally accountable for their life.
  • Put your pride aside. I earned great success during my 20s. In my early 30s, after being fired, I was without income, but I was trying to pursue my purpose. As a result, the debt was rising and my stress level increasing. I put my pride aside and took a job as an assistant manager at WalMart. Yes, people were asking, “What happened?” They were wondering what happened to me because I was on the fast track to success.

I didn’t explain myself. I stayed focused on my target. No good could come from engaging in conversation with people who would only keep a negative conversation going and give power to my doubts.

By staying focused, I created the spiritual space for me to work on writing my first book, There Is More  Inside: Personal Essentials to Living a Power-Packed Life.  This would’ve been difficult if I would impose more suffering on myself. 

  • Reflect on your life. By pausing and thinking about your life’s journey, you’ll notice themes and messages that allowed you to clearly see a marketable message that will resonate with people.
  • Crafted a brand message around your life challenges. I used my story and the lessons I learned to craft a message that related to national issues and solved problems. You can do it too.
  • Decide what image you want to project. As a former model and television talk show host, I understood the importance of image and how it influences people’s perception of you and how they respond to you. I wanted to make sure that when the spotlight finally made its way around to me, I would be ready to showcase and clearly communicate my value to others.
  • Attend workshops. You don’t know what you don’t know, but I knew it was important to find out what I didn’t know so I attended conferences and workshops, which gave me the opportunity to watch leaders in the industry, learn from them and make myself known to them–even though I was still marinating on who I was going to be in the marketplace.
  • Put into action what you learn at workshops. Attend workshops with the intention to learn and implement what you learn immediately. By doing so, this commitment served as the building block to my business and helped me to grow steadily.
  • Hire a coach. I hired a personal and business coach. I needed to understand what may hinder me from reaching my goals and identify any blind spots. You’d be surprised what can happen and how much you’ll grow from getting a proficient coach.
  • Launch your newly reinvented brand into the marketplace. In September 2005, approximately 3.5 years after being fired, I launch my business. In the last 13 years, I’ve had the good fortune to work with over 100 organizations over 9 industries (95 percent are repeat clients), coached approximately 300 small business owners and employees logging over 600 hours, be interviewed by some of our nation’s top journalists and signed two book deals.

The first was with Wiley, one of the world’s top academic publishers,
and the second was with Callisto Media, one of the fastest growing
online publishers. As the author of 5 books, I wrote and launched a
new book every 2.5 years. This helped me to remain relevant in the
marketplace. As a result, I’ve been invited to share platforms with
some of the nations most influential leaders.

What’s most important? I have been able to wake up every day and be used by God.

I’m not sharing this with you to impress you, but to impress upon you what can happen when you DECIDE you will no longer be filled with doubt, but fueled by faith!

How about you, what’s happening in your world? What are your challenges? What needs to change? What are you willing to change? Are you pursuing the vision God has given you? If not, why not?

© 2018 S. Renee

S. Renee is a Certified Professional Coach and a nationally recognized Self-Esteem, Branding & Communications Expert, Speaker, Coach & Author. She is the author of Self-Esteem for Dummies, 5 Steps to Assertiveness: How to Communicate With Confidence and Get What You Want, The Bridge to Your Brand Likability, Marketability, Credibility, Our Hearts Wonder Prayers to Heal Your Heart & Calm Your Soul, There Is More Inside: Personal Essentials to Living a Power-Packed Life. You can learn more at www.srenee.com

How Do I Know I’m Ready To Start My Own Business?

I’ve built two 6-six figure businesses and I know starting your own business isn’t for the faint at heart. It’s hard work and requires your time, resources and attention.

Let me ask you a question, what does it mean to you to become an entrepreneur? 

Are you thinking about becoming well known and rich? Do you have thoughts of customers beating down your door to purchase your product or buy your services?

I’d like to use this analogy:  starting and building a business is like having a child. The thought of walking around with a baby bump or saying, “We’re having a baby” may excite you, but when long nights, poop filled pampers, temper tantrums and costly education become your reality, the glamour loses it’s shine.

Being in the trenches daily and sacrificing what you want for what your child needs can, at times, can make you feel stuck and wonder if your investment is going to pay off.

Now, let me be clear. Those feelings don’t mean that you don’t want or love your child. But they do signal, your awareness to your commitment, investment and desire for great outcomes.

When you understand that, Welcome to Entrepreneurship!

If you’re thinking about launching a business, consider the following:

1.  What product or service do I want to provide? Before investing your time and money in a business make sure there’s a market.

2. Am I called to do this work? Is this the best path to take to do it? Something has to keep you pushing through disappointment and persevering over the obstacles you’ll face. What is it?

3. Do I have the faith to sustain my efforts? You have to believe in yourself, your product and your ability to reach your goals, which means you have to have a strategic plan. More information on that later this week. Don’t miss it. Subscribe to this blog now via the RSS or sign up to your right.

Do you have a business and after investing thousands of dollars, you haven’t been able to sell your product or land clients, schedule a 30-minute consult with me to discuss. Call 888.588.0423 or send your email request to questions@srenee.com. In the subject line write: Free Consult.

Copyright 2018 All right reserved. S. Renee Smith.