Tag Archives: Fired

Why You’re Not Worth the Hassle; Companies No Longer Dealing With Brand Busters

Swiftly disconnecting themselves from Roseanne Barr’s racial and political views,  ABC’s wise decision to cancel her show and talent agency ICM Partners‘ good judgment to no longer represent her is a significant sign that employers are keenly aware of how talent can negatively impact their brand and business.

Brand busters aren’t just celebrities. Starbucks recently scrambled to manage a public relations crisis when an employee in Philadelphia called police because two black men asked to use the bathroom before placing an order. Although  Nick Setyan, an analyst at Wedbush Morgan said closing 8,000 stores for bias training only cost about $7 million in comparison to the expected $24.4 million in revenues, what isn’t accounted for is the bruise on Starbucks’ brand. A bruise that costs millions to manage consumer,  employee and current and potential franchisee  perceptions.

While freedom of speech was established to give a person the right to express any opinions without censorship or restraint, organizational leaders are moving promptly to respond to employee values and credibility disconnects as a result of protests that can go viral and make a huge dent in sales and a company’s brand message.

With privilege and power comes responsibility.  Social media is a tool available to all of us to become influencers who shape an interconnected global society. Yes, Roseanne Barr is out of a job but so are cast members and other professionals who worked on the show.

When we “speak our mind” we impact the lives of people we love and work with and for. Before your next tweet, post or live video remember the following:

1. There are real people on social media. Just because you are alone when you post a comment doesn’t mean that real people aren’t going to read it, be impacted by it and respond accordingly.

2. Companies have a brand to protect first. An organization’s first priority is protecting and preserving their brand. If a network will cancel a show with 25 million viewers, I assure you, your value proposition isn’t worth saving either.

3. Don’t underestimate your impact. Recruiters check out your posts and employers do too. Don’t let you personal views with people override your common sense to be an effective, respectful communicator.

Copyright 2018 S. Renee Smith. S. Renee is a self-esteem, branding and communications expert, coach, speaker and author. She is available for development workshops to help employees understand how they can build and protect the organization’s brand message while increasing their value proposition.  For more information visit srenee.com. Or call 888-588-0423.




5 Questions to Ask Yourself When You’ve Been Fired

I received an urgent call. ’ll call her Dr. Dee. Recently, due to new leadership, Dr. Dee had been released from her responsibilities in academia. She called me after months of applying for jobs she was well qualified for but failing to get even an acknowledgment of her interest. After earning a terminal degree, accumulating years of experience, and having a published book under her belt, she expressed to me that she felt invisible.

We decided that a reasonable goal would be for her to get interviews. I requested that she email me the current materials she was sending to potential employers along with a few job descriptions.

After careful review, I could clearly see why she wasn’t landing any job interviews. Her materials were well written. Like most people, they communicated her experience, but they didn’t reflect the results she created. I decided that the most time-effective strategy would be to interview her.

After I had gathered the data, she was astounded by how much she had contributed to increasing profits through student retention, negotiation, and leadership. She had implemented student development programs that increased student retention. She had increased productivity by bridging the communication gap between the administration and faculty. Her motivational style and reward system created healthy competition and focus within her department.

After we packaged and positioned her value, I was confident that she had a competitive advantage. Within a week, she had her first interview. Before the 14th day, she sent me an email saying she was a finalist for a vice president position. She didn’t get that position, but within 30 days, she was named the vice president of student affairs at a university.

Like a lawyer shaping a story in the minds of a judge and jury, building a brand requires a story. Your story should pique a person’s interest because of its human elements and value to the organization. Your answers to the following questions will help shape your story:

*  Who do you help?

*  Why do you help them?

*  How do you help them?

*  What results do you create when you help them?

Keep in mind that the “why” component is enormously important. How many times during an interview have you been asked, “What motivates you?” On the surface, it appears to be a simple get-to-know-you question — a question that’s seeking to determine whether you’ll show up every day for work. But for the person who has to make a ruling about being around you for conceivably years to come, the question really being asked is “Why did you wake up today?”

This is an excerpt from the book Self-Esteem for Dummies. Visit www.srenee.com to learn more about my coaching services.

Copyright 2018. All rights reserved. S. Renee Smith