Tag Archives: Personal Branding

WHY SOME PEOPLE’S MISTAKES DON’T MATTER: Overcome Your Flaws By Communicating, Connecting and Committing

We all have flaws. Some more forgiving than others; regardless, they are flaws. However, why is it that two people can make the same mistake, yet suffer a different consequence?

While each may experience a backlash, one will have an active group of supporters that will come to their rescue compassionately justifying their actions. They’ll call on the community for backing while the other person will lose their career and life–as they know it. So why are the consequences so different? Politics, you say? What would you say if I told you that I believe that a person’s likability factor is at the core of their ability to escape condemnation?

Studies show that there is a connection between the level of punishment people believe you deserve and how likable you are. The New York Times article To Be Sued Less, Doctors Should Consider Talking to Their Patients More is just one example of how communication and connection increase your likability factor.

So how can you increase your likability factor?

Communicate: Don’t you enjoy a conversation about you or a topic that is important to you? Of course, you do. That’s why you join specific communities. You want to connect with people who will talk about subjects that are close to your heart.

And we all appreciate words of affirmation or encouragement. They remind us that we have a purpose, we’re making a difference, and someone sees us. Open up and have conversations with people, even the tough ones. As SHRM is leading the charge to ignite conversations that will change the workplace, we all must start with having a conversation with ourselves about ourselves. Consider my new book, Harness the POWER of Personal Branding and Executive Presence: Elevate Your Life and Career Now to start an internal dialogue.

Connect: This is why I’ve decided to partner with SHRM–because their message is courageous and bold–we have to connect with each other to create better workplaces and world. But, what does connect mean? I believe to sincerely want to know, understand, and like another human being. When we know and like ourselves, that charge is more desirable and easier to achieve.

Commit: We need one another to reach unimaginable levels of success. Being open to helping others reach their potential will undoubtedly help you reach yours–that’s what I know for sure.

If you enjoyed this article share it with others. Thank you!

S. Renee, the author of Harness the POWER of Personal Branding and Executive Presence: Elevate Your Life and Career Now, is a nationally recognized self-esteem, branding, and communications speaker, talent development trainer, and certified professional coach. Book her for your next event by calling 888-588-0423 or visit www.srenee.com.

Feeling Devalued Means You Don’t Fully Understand Branding

“Any questions?” I asked. I had just concluded a 90-minute workshop on personal branding. The questions started pouring in when suddenly, everyone fell silent as we heard these words:

“Why can’t I get the promotion? I’m a great worker. I arrive early and stay late. I ace special projects, and I’m often praised for my work performance.” Pausing, he continued, “I shut my mouth, do my job, and go home.”

Do you ever feel that way — devalued?

Personal branding, in theory, is very similar to product branding. Products have a purpose. They have specific characteristics that make them appealing. They solve problems for targeted markets, which are also called audiences. When they bring the anticipated value, a buzz is created and demand increases.

Keep the following points in mind about branding:

1. Your brand is not identical to your reputation. When a group of people is asked the question: “Do you have a brand?” typically, the majority respond, “No.” The next question is, “Is your brand your reputation?” Most say, “Yes.” That’s partially correct. Reputation emphasizes your character. Your brand is your reputation and what people expect to get from what you do.

Here’s the difference. “He’s a good, honest businessman” is an example of reputation. “He’s a good, honest business man who sells quality, well-priced used cars to middle-class families” exemplifies a brand.

2. Image and branding are different. Many people are also under the impression that their image is their brand. Your image is the perception that people have of you as a result of seeing and/or having minor interactions with you. Your image is an opinion without any real understanding of who you are or what you do.  Your brand is a result of others having direct contact with you or a testimony from a reputable resource who has had an experience with you. Your brand has an image component, but your image doesn’t have a brand component.

3. People are clear about your brand, even if you aren’t. As mentioned, most people don’t believe they have a brand. Nor have they given much thought to personal branding. Although you may not know the value you bring to your business and personal relationships, that doesn’t mean the people you interact with haven’t calculated the value you bring to their lives. What they know about you is the barometer they use to determine which promotions, assignments, and invitations are extended to you.

This is an excerpt from the book Self-Esteem for Dummies. For my free 90-minute audio course sign up here, How to Create Buzz and Grow Your Life and Business. 

Copyright. All rights reserved. 2018 S. Renee Smith.

Pick Me! Why Do People Overlook You and How to Get Noticed

Juan sat on the edge of his seat at the conference table. The manager’s eyes scanned the room as she determined which of the technicians she’d choose to head up the team at the new building. Juan was screaming inside—“Pick me! I’m the best choice for this assignment!”—but he kept his eyes fixed to the folder on the table in front of him. When the manager called on the guy next to him, Juan slumped back in his chair. He was overlooked—again. It was as if he wasn’t even there.

Like Juan, do you wish your boss would take notice of you and respect you for what you can accomplish and what you have accomplished? It feels good to have the respect of others. Respect means being appreciated for who you are, what you do, and how you do it. It means being spoken to in a way that honors you. But how do you get to a place where people look at you with admiration and turn to you for knowledge and insight? You guessed it: assertive communication.

In addition to my work as a life and business coach, I’m also a branding expert. I help people build and protect their reputations. One of the pillars of my model is crafting and communicating a message that triggers a response from one’s audience. Assertive communication leads to success, and success garners respect from others. As you learn to confidently communicate with purpose and clarity, you’ll notice that people will pause to hear what you have to say. As more people listen, the greater the buzz will grow about how your talents, skills, and abilities can help them accomplish their goals. That’s how respectable brands are built.

By becoming an assertive communicator you learn how to speak with purpose and clarity, enabling you to successfully express yourself.

Keep the following in mind:

1. When you speak, you reveal your temperament, judgment, and understanding of people to your audience.

2. You disclose your secret beliefs about yourself and the world.

3. You draw people in or push them away.

When you communicate properly, your competency and credibility are a affirmed both by you and by others.

This is an excerpt from my book. Click the link to order now 5 Steps to Assertiveness How to Communicate with Confidence and Get What You Want. 

Copyright 2018 S. Renee Smith, www.srenee.com. For speaking or coaching services call 888-588-0423.