Tag Archives: Personal Branding

Should I Create My Own Brand or Become the Company’s Brand?

During a personal branding workshop for a group of polished, ambitious, and smart new hires at a national corporation, I asked the question: Who are you? No one moved. Their firm grasp on investment portfolios, command of Wall Street lingo, and expertise in accounting principles didn’t help them with this basic question. They looked amazed, caught off guard, like I had just announced a pop quiz that they hadn’t studied for. Unable or perhaps too stunned to answer the first question, I continued, “Why are you here?” The tension eased and hands began to pop up.

Not knowing whose hand raised first, I randomly called on one of the blue-coat-white-shirt-fancy-ties to my left. Sounding like a well-rehearsed 30-second elevator speech, he pronounced, “I’m here to represent the (industry) in integrity while helping my clients build the wealth that they desire and come to expect from a (name of the company) employee.”

I wanted to applaud him for his performance. He had learned the bank’s language. He definitely had their image. Unfortunately, he was a long way from home. His response didn’t represent his brand. It was the company’s brand. He did what most people do when they get hired—find a way to fit in. Falling into the image trap of believing that if I show up the way the company executives want me to, I’ll be rewarded. In order to successfully navigate across the new normal of workplace dynamics, you have to BYOB: Bring Your Own Brand, which means, you have to bring the real you, not just the image you think the company expects of you.

I’ve worked with new hires and seasoned employees at state and government agencies, colleges and universities, corporate and not-for-profit organizations, and I have found this: Many people don’t bring their brand to the company. They accept the values, culture, image and brand of the company—even when they don’t believe in them.

How many times have you heard your co-workers complain about the unfair practices of the company? They label the culture as cutthroat, negative, or unfair yet they quietly yearn to become more entrenched in the organization. They are willing to abandon more of themselves for the schemes that they despise.

In return for handing their life over to the employer, a complete and sometimes unfair assessment by the employer establishes the brand of the employee—how talented the person is, how those talents will be used, who they will be exposed to within the organization, and which growth and advancement opportunities the employee will be considered for. Often marginalized because an employer only has a limited perspective of the employee’s abilities, the employee feels trapped by the system’s skewed perception.

But the employee is unaware that the company’s perception stems from them. The real culprit is the employee’s failure to create and manage their own brand.

For most, I think it’s an unconscious decision. With the day-to-day financial challenges and pressures to get ahead, many people haven’t taken the time to find their inner peace by answering the question: Who am I?

I believe that the best thing about today’s challenges is that it’s bringing us full circle—back to our true selves. Loss, devastation, and excessive stress is prompting us to ask the right questions for the right reasons:

1.  What brought us to this space?

2. Why are we here?

3. What are we to learn?

 4. Where is truth?

5. What is the truth?

6. How can we live it together, even if our truths are different?

This is an excerpt from The Bridge to Your Brand Likability, Marketability and Credibility.

Copyright 2018 S. Renee Smith. All rights reserved.

Why Branding Makes Decision Making Easier

Daily you are faced with choices. Where I should go? What should I do? How should I do it? The answer to these questions establishes your priorities? When you don’t have a clear understanding of who you want to be in the marketplace, the choices are endless overwhelming and costly.

The branding process can eliminate the confusion and overwhelm. Whether you deliberately create a brand for a product, business, or for personal and professional development, here’s what you can expect:

1. A process that provides focus to your daily activities and behaviors.

2. A vision that guides your decisions, helping to alleviate some of the stress associated with making decisions.

3. A platform to focus and market your skill sets and receive compensation accordingly.

4. Greater negotiation power when signing contracts, getting a new job and interacting with a loved one.

5. People talking–creating buzz about you that expands your network and opportunities.

Additionally, what you may find most fascinating about going through the branding process is being awakened to the many human conditions that adversely affect our world, becoming aware of how you’ve been directly connected to a specific problem for a long time, and discovering how your experiences prepared you to address that problem.

Are you looking for a fool-proof guide on how to establish your own brand, find your own invaluable skills and emerge victorious in an ever-changing business world. Whether you are looking for a way to take your personal business to the next level, market your unique skill set or build lasting, meaningful relationships, The Bridge to Your Brand Likability, Marketability, Credibility will  help you identify, plan and achieve your goals. And if you want to learn how to create buzz, visit www.srenee.com to receive my FREE 90-minute audio course.

Copyrights 2018 All Rights Reserved S. Renee Smith.

How Can I Get My Boss (Client) to Notice Me?

I like this question because you’re thinking in the right direction.  People have to take notice of you before you’ll ever get an opportunity to sign the contract, land the book deal or secure a promotion.

The person whose attention you’re trying to get has to first see that there’s a reason to look your way. 

So let’s examine this question from their perspective. Ask yourself:

  • What are they looking for?
  • What do they want to achieve?
  • What’s important to them?

The only reason people will look your way is because you have something they want. So, do you have something they want? What is it? As I share in The Bridge to Your Brand Likability, Marketability, Credibility clients and customers (and your boss is your customer) are looking for the following:

1. Your innovative ideas that lets them know that you stay on top of your game.

2. Your intellectual property that says, you know what you know and you know how to position yourself in such a way that they know what you know. Did you get that? If not, read it again.

3. Your value proposition that clearly defines how what you know benefits them.

To learn more about how you can get noticed, sign up to get my 90-minute free audio course How to Create Buzz and Grow Your Life and Business  (if you don’t get the pop-up screen, scroll down to the bottom of the page and click, Get S. Renee’s Branding Secrets Now).

Copyrights 2018. All rights reserved S. Renee Smith.