Hello Tim:

Thanks for your question. First, I want to make a distinction between image and personal branding.  Image is when you learn how to walk, talk, dress, and act for the purpose of getting what you want from others. Personal branding is an internal journey where you discover your life’s purpose. Once you uncover who you are, what you want to do, what you stand for, who you want to help, and the problem that you’ve been sent here to solve, you build your image on that truth. It is the most authentic place to operate from. Personal branding is the value of your image. Now, that doesn’t mean that you don’t already have a brand. Every one has one. Based on how it has been built, it may not have much value.

Here are three steps you can take to begin to build your personal brand:

1. Perform a self-evaluation. If you visit www.srenee.com and sign-up for my free InnerCircle Newsletter I’ll email you a link to download a 20-page workbook to begin the process. The workbook has 3 parts and is full of thought-provoking questions. Part 1: Your mission Part 2:  Your Message Part 3: Your Value. Based on when you receive the link, you’ll be able to download at no cost to you within the specific time given. If you are already a subscriber, please post your request.

2. Once you understand your life’s mission, decide on your message and make sure that you are consistent.

3. With your consistent message, let your target audience know how you can help them solve their problem.

Before you go, let me know if this information has helped you. If so, let me and a friend know. And, don’t forget to ask your question. See you tomorrow.